The Palestinian Banking Institution (PBI) officially launched its new digital identity on Wednesday, 19 July 2023, unveiling its new trade name "Rowwad" and its new slogan “Smart Financing,” under the patronage and in the presence of H.E. Dr. Firas Melhem, PMA Governor, for official use across all institutional transactions. The ceremony was attended by a number of official and prominent figures.
PMA Governor, Dr. Melhem, congratulated the institution on the launch of its new brand identity, "Rowwad – Smart Financing", highlighting its message and longstanding role in supporting economic development and empowering different segments of society, particularly women and financially underserved groups. He reaffirmed the PMA’s readiness to provide full support to the institution to ensure the effective performance of its role.
He also noted that the PMA is pursuing a strategic direction aimed at enabling the transformation of lending institutions into microfinance banks, with a view to strengthening financial services for marginalized groups. He further emphasized alignment with the Government’s development agenda, which focuses on economic growth and expanding access to financial services for underserved segments of Palestinian society.
Mr. Ali Faroun, Chairman of the Board and Authorized Official of Rowwad Foundation, explained that the new name and slogan represent a reaffirmation and extension of the Palestinian Banking Institution’s historical and institutional trajectory. He noted that the institution was the first lending entity established in Palestine with the purpose of empowering Palestinian citizens within their homeland, irrespective of geographical presence. He further stated that the adoption of the slogan "Smart Financing" reflects the institution’s sustained commitment to aligning with global technological advancements, alongside its ongoing efforts to provide digitally oriented financial services and solutions tailored to the needs and expectations of Palestinian society, while ensuring inclusive access to financial services and strengthening financial inclusion.
In conclusion, it is worth noting that Palestinian Banking Institution (PBI) stands among the pioneering lending and financing institutions in Palestine. Its vision and mission are anchored in a commitment to excellence in delivering financial services through a digitally oriented framework that is responsive to the needs of target beneficiary groups, while contributing to the generation of tangible, positive, and sustainable impact. This is pursued through a comprehensive and diversified portfolio of financing programs designed to empower small and micro enterprises to establish, develop, and expand their projects, supporting sustainable economic development, creating employment opportunities, and reinforcing the principles of social and economic justice.
