The Palestinian Banking Institute (PBI), in cooperation with the Rowwad Foundation, has concluded a training program entitled “Sales and Cross-Selling Skills” for the foundation’s staff. The program brought together 18 employees from the Credit and Collections departments and concluded with the graduation of participants and the awarding of attendance certificates by Dr. Akram Hamdan, Director General of PBI, and Mr. Ali Faroun, Chairman of the Board / Authorized Official of Rowwad. The program was delivered by Mr. Khaled Al-Husseini.
Dr. Hamdan stated that the program aimed at equipping participants with the essential skills, tools, and sales techniques required of sales officers, with particular emphasis on persuasion, influence, and effective communication with clients, as well as understanding customer needs and characteristics. He further highlighted the importance of organization, planning, and time management, alongside fostering a professional approach grounded in motivation, enthusiasm, and positive engagement to achieve sales targets efficiently and with a high level of professionalism.
At the conclusion of the program, Mr. Faroun expressed his appreciation to the PBI and reaffirmed the importance of the strategic partnership between the two institutions. He called for continued joint efforts to develop high-quality training programs that deliver meaningful outcomes for both institutions, stressing that investment in human capital is a long-term strategic investment that enhances staff readiness to respond innovatively and effectively to evolving workplace demands, thereby strengthening the institution’s competitiveness in the Palestinian market.
